Lucy Long Legs was born from a simple but heartfelt mission: to create clothes that truly fit kids and their busy, adventurous lives. The brand was inspired by Joanne’s daughter, Kiki, a lively, creative 10-year-old who struggled to find leggings that were comfortable, durable, and fun to wear.

Kiki’s playful energy, growing confidence, and unique personality became the heart of the brand. She not only inspired the designs but also the creation of Lucy, the character who embodies the spirit of kids everywhere: free, active, and full of life.

At Lucy Long Legs, every stitch is a tribute to Kiki and kids like her, because great clothes start with great inspiration.